Fans of Spiderman always seem to be on tenterhooks at present, with this iconic character the focal point for numerous media stories, movie plots online game narratives. This frenzy has helped to complete Spiderman’s incredible transformation from comic book character to a globally recognisable and iconic star of the silver screen. The main story this week revolved around the news that Spiderman is set to appear in a Marvel superhero film for the first time ever, following the studio’s decision to sign an exclusive deal with Sony to give the character more exposure.
The Details of the Agreement: What it means for Movie fans
This move will see Spiderman immersed into the same big screen world as Iron Man, Captain America, Thor and The Hulk, which will capture the imagination of fans throughout the world. This is undoubtedly a ground-breaking and landmark agreement, which has been in the pipeline ever since Sony launched the critically panned The Amazing Spiderman 2 to poor reviews and box office performance. By joining forces with Marvel, Sony hope that they can optimise the characters’ appeal by featuring him alongside an army of similarly popular comic book heroes.
The deal is also unique, in so much that no money or licensing fees have changed hands as part of the agreement. It has been agreed purely out of mutual convenience and benefit, as both parties look to boost the strength of their brand assets and fortify their appeal in the consumer market. Many experts are also predicted that that partnership will herald a new and exciting iteration of the character, with a new actor likely to be introduced for all forthcoming chapters of the established movie franchise. This will give brands the opportunity to redefine the character and enhance him for the silver screen.
The Future for Spiderman and his Franchise
While Sony will retain the image and financial rights to Spiderman, the decision to let Marvel utilise the character in their films will help to boost his popularity further. It may even help Spiderman to emerge as a franchise it his own rights, as he provides the face for Hollywood blockbusters, console-inspired games and even the increasingly popular free Spiderman themed slot game. This amounts to an extremely profitable bounty, and one that will grow in value in the years’ to come.