It just seemed another ad campaign for Sony with the gimmick of putting a lot of characters taken from exclusive and multi-plat titles. However, the Long live play campaign focuses on us, the gamers – or as the characters in the ad call named as “Micheal”. The critical side of me is saying that Sony really is amping up the ass kissing with the campaign since they really did a number on us after the hacking fiasco and the subsequent attempts to lessen the number of suits they’d be facing at the backlash.
Yet I still can’t stop smiling and wishing for at least a full minute that I was Michael. Seeing all those game characters that we worshiped, cosplayed and got to know with through the games they “starred” praising the one who was controlling them all throughout their story.
To the team behind this ad – kudos! You’ve made the world hate Sony just a wee bit lesser with this one.