Promoting a YouTube channel is a good opportunity to expand your business audience, get new customers, or just earn money and fame through the channel.
YouTube is the most popular video hosting in the world and the second most popular social network. Its audience is more than 2 billion people. The service is not only an entertainment platform, but also a place where a business sells its services and goods. But due to the huge competition, it is quite difficult to get promoted on hosting. Today we will tell you about how to get great feedback from users without having to buy YouTube views frequently.
Conduct a preliminary analysis
Without a clear understanding of why you need to post your videos and who will be interested in your content, you will not be able to promote the channel. The plots of the videos, the frequency of their release, and, in general, the entire promotion strategy will depend on the goal.
Before creating a channel, it is important to answer 5 questions:
- The main goal of the channel: do you want to increase brand awareness or your expertise, increase sales or just make money from advertising?
- Who the channel is for: it is important to know the target audience, what is important to them, what they are interested in, what problems they have.
- What your channel will give viewers: find the value that the videos will bring. Determine what target audience problem they will solve, how they are better than competitors’ content.
- What is the criterion for promotion: do you want warm customers to start coming from the platform or do you need to collect millions of views to earn money from advertising. This is especially important if you plan to buy real YouTube views. Any investment of money, even small ones, requires a clear understanding.
- Who are your competitors: look at how they shoot, how they build the plot, why the public likes their videos, what they focus on. This knowledge will allow you to peep interesting features.
To determine the goal and understand the audience, it is necessary to conduct an analysis. This can be done manually by viewing competitors’ channels. You can also use services such as Socialblade. He will analyze third-party channels, see their growth charts. In addition, the service will help in the promotion of a personal channel.
Think over the plot
Engagement matters a lot to advance in 2022. If earlier the ranking was influenced by the number of likes and subscribers, now it is not. The total number of views is still important, but their time is much more important. If users watch the video to the end, this is a strong signal for the algorithm.
In this regard, the videos should be built in such a way that the most interesting and useful is at the end. If you say everything at the beginning, then a person does not need to watch the entire video. Build the plot in such a way as to gradually drag the user into viewing, gradually revealing the cards.
You should not make hour-long videos if all the information can fit in 5 minutes. Many bloggers make a very long introduction and tell unnecessary information, thereby tiring the viewer. The first 15-30 seconds are very important, and you should make sure that they drag you into viewing, otherwise the user will leave.
