GPU Prices in the Philippines Are Going Up, and its Not Just Us

We have been informed by brand representatives that graphics card pricing in the Philippines is moving upward starting this month. Until now the only local indicator we had was a dealer advisory, but the first hard evidence has arrived on retail shelves: at least one brand has published a new SRP, and current listings at national retail suggest that certain lines have already been repriced while others have not.

The one confirmed movement we can point to is ASUS, which has taken the GeForce RTX 5050 from a previous listing of PHP 20,995 to a new SRP of PHP 24,600. That works out to an increase of roughly 17 percent on the lowest-memory card in the current stack, and the base data point available in the Philippine market right now.

Some Dealers May Have Already Implemented the New Pricing

Checking current listings at DataBlitz this week, the GeForce RTX 5060 Ti 16GB and GeForce RTX 5070 tiers show an unusually wide spread between brands carrying comparable cards. Certain models sit 15 to 20 percent above their tier peers, which is consistent with a partial rollout where some brands have passed the increase through and others are still selling existing stock at the old cost basis.

Current listings, captured August 5, 2026:

We would advise against reading brand premiums as proof of a price increase on its own, since a TUF or AORUS card is expected to sit above a Galax or Palit reference equivalent regardless of market conditions. Take note, though, of the size of the gap at the same memory configuration, and the fact that it appears on exactly the tiers where memory makes up the largest share of the bill of materials.

What the Dealer Advisory Projects

Davao City retailer PandaTech Xpress published a “GPU Price Increase” advisory covering both the GeForce RTX 50 series and the Radeon RX 9000 series, with the note that the pricing “may reflect next month or with new stocks incoming.” These are the dealer’s own indicative figures, not MSRP, and the ranges are wide because they span everything from baseline partner cards to flagship custom models.

The original advisory is viewable on the PandaTech Xpress Facebook post.

Putting the Two Together

Setting the dealer projection against current observed retail gives a rough sense of how far each tier still has to travel. We are comparing a projection to a moving market, so these figures indicate direction and scale rather than a forecast.

The RTX 5070 Ti gives the most consistent read, landing near 25 percent at both ends of its range. That is meaningfully above the 17 percent confirmed on the RTX 5050, which tracks with what the brands abroad have said about memory being the primary cost driver. The RTX 5050 carries 8GB of GDDR6, the least memory-exposed configuration in the lineup, so its increase reasonably represents a floor rather than an average. Cards carrying 16GB of GDDR7 on a mid-range price tag are where the percentage bites hardest, since memory accounts for a far larger share of the total cost than it does on a flagship.

Other Regions Are Seeing the Same Thing

The Philippine adjustment does not look like an isolated local event. In Japan, distributor CFD Sales issued a notice dated July 28 covering GIGABYTE graphics cards, with revised pricing applying to orders placed from August 1. According to reporting on that notice, the revision lands between 20 and 40 percent depending on the product, and the distributor advised that some orders placed before the cutoff may not be honoured at their original pricing. At least one Japanese retailer subsequently cancelled pre-orders it could no longer fulfil at the quoted price.

South Korea is seeing a similar move. ZDNet Korea reported that importers and distributors have notified the local supply chain of GeForce RTX 50 series increases of up to 30 percent taking effect this month. Figures circulated in that reporting put the RTX 5060 Ti 8GB at roughly 700,000 won and the RTX 5070 at around 1.1 million won, with the RTX 5090 climbing to approximately 7.3 million won. We have not independently verified those Korean street prices and are reporting them as the publications state them.

Why the Increases Are Happening

The commonly cited driver across these reports is component cost rather than demand. Graphics memory pricing has climbed sharply as AI data centre buildouts absorb DRAM capacity, with suppliers redirecting wafer allocation toward higher-margin products and leaving GDDR6 and GDDR7 supply tight. Reports place 2GB GDDR7 modules at around 20 US dollars each, with 3GB modules carrying a disproportionately higher cost despite offering only 50 percent more capacity. Advanced node wafer pricing from TSMC has also been named as a contributing factor.

• Memory cost: GDDR7 and GDDR6 kit pricing has been revised upward, which hits higher-capacity cards hardest.
• Foundry cost: Advanced process wafer pricing has increased, raising the cost of the GPU die itself.
• Cumulative effect: This follows earlier 2026 adjustments reported at 10 to 15 percent across the GeForce RTX lineup in January, and a further increase in May that applied to the RTX 5090 tier.
• Channel timing: Distributors are applying revisions at the order date rather than the delivery date, which is why pre-orders in some markets are being repriced or cancelled outright.

What We Are Asking the Brands

We have reached out to the graphics card brands operating locally for updated Philippine pricing on their current lineups. Beyond the numbers themselves, the question we want answered is one of implementation: whether the adjustment arrives as a single large increase applied across the board, or whether dealers still holding pre-increase stock will be allowed to sell through at current pricing before the new cost basis takes effect. The spread we are seeing at retail this week suggests the latter is happening in practice, at least for now, but we want that confirmed rather than inferred.

We will update this article once we receive official responses. Until then, only the ASUS RTX 5050 figure should be treated as a confirmed Philippine SRP change.

What Buyers Should Do Right Now

If a build is already planned and the graphics card is the last part, existing stock at current pricing is worth prioritising, since the reports from Japan and Korea both describe distributors applying revisions faster than retailers can adjust. Buyers looking at the RTX 5060 Ti 16GB and RTX 5070 tiers in particular should compare across brands right now, because the spread between repriced and not-yet-repriced listings is currently the difference between paying old money and new money for the same class of card. If the purchase can wait, it is worth holding for official brand announcements rather than acting on projections.