Herman Miller, famed makers of the Aeron chair and other premium seating solutions has partnered up with Complexity Gaming for their organization’s chairs. This announcement goes two ways with Complexity announcing their chair sponsor as well as Herman Miller serving as the main sponsor for the Herman Miller Innovation Lab, headquartered in the GameStop Performance Center. The partnership will serve as a research and product development hub to create products that improve player comfort, ability and prevent injuries.
“Through this unprecedented partnership, we will research and develop findings that educate gamers, increase wellness, improve player performance, extend professional careers, and increase the overall quality of life for not only Complexity players but gamers around the world,” – Complexity Gaming founder and CEO Jason Lake.
Herman Miller’s current lineup include office chairs like the Aeron Chair which retails in the Philippines upwards of Php100,000 each as well as the Noguchi Table and Eames Lounge. Herman Miller prides itself in its design and hands-on touch to product creation and this new partnership is their first foray into esports which could lead to a potential gaming chair from the company.
“As our first foray into esports, we are applying our research capabilities in the Herman Miller Innovation Lab to study alongside some of the best players and trainers in the industry to understand how our designs can address the points of struggle,” – Herman Miller VP of Global Seating Diane Turnwall.
He continues “…the partnership is not only mutually beneficial to our respective companies but also casts wide-bearing advantages for gamers around the world.”
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