July 30 marked the opening of the new ROG Gilmore Concept Store. Dubbed as the return of ASUS and ROG to its roots in Philippine DIY market, the ROG Gilmore concept store aims to serve as a primary hub for all things ROG and ASUS in the DIY PC capital of the Philippines. For those of you that got into PC lately, a brief history of Gilmore will tell you that it is the prime destination for DIY and PC buyers. By the turn of the century to the early 2000s, Gilmore has grown to house many name retailers who have grown with the area. One of those is PCHUB. PCHUB has been a cornerstone name in the GIlmore scene and offers top end products from many brands in the PC DIY scene. That said, the partnership between ASUS and PCHUB to deliver the concept store makes total sense.
Talking about the ROG Gilmore concept store, it offers pretty much the entire range of ASUS products available in the Philippines. Customers can, as long as they’re on stock, order pretty much from the entire PH portfolio of ASUS ROG consumer products ranging from motherboards, graphics cards, routers, etc. In the store itself, an experience area is present to let users try ROG products like monitors, keyboards and mice.
The ROG Gilmore concept store is running a promotion for customers to celebrate its launch. Rewards will be provided for buyers when they purchase ASUS products. Full details are in our previous ROG Gilmore promotion article including a Nintendo Switch or Bandai HiRM model kits.
Video of the opening is above including highlights and interview with ASUS marketing rep Robert Osorio. Images from the store are below: