SEGA to Open SEGA STORE OSAKA, Its First Kansai Flagship, on October 2

SEGA is opening SEGA STORE OSAKA, its first flagship store in the Kansai region, on Friday, October 2, 2026. The store takes over the 6th floor of Shinsaibashi PARCO, becoming the first permanent SEGA STORE location in the Kansai region following SEGA STORE SHANGHAI (May 2025) and SEGA STORE TOKYO in Shibuya, Japan’s first flagship (July 2025).

The store is built around SEGA’s transmedia strategy, expanding its IPs beyond games into film, music, manga, and more. Drawing on more than 65 years of IP history, SEGA STORE OSAKA will carry a wide range of merchandise, including items exclusive to the Osaka location, aiming to bring “surprise and excitement” to fans in the region and around the world.

Location: “POP CULTURE SHINSAIBASHI”

Shinsaibashi PARCO positions itself as a cultural hub where fashion, art, and entertainment intersect, aiming to be a landmark of Shinsaibashi, one of western Japan’s leading international shopping destinations. The 6th floor, branded “POP CULTURE SHINSAIBASHI,” serves as a hub for experiential Japanese pop culture where SEGA STORE OSAKA will operate.

Store Design

SEGA STORE OSAKA brings its IPs to life using the latest technology of the era, featuring adjustable lighting and a large transparent double-sided LED display. SEGA describes the space as a convergence of technology and culture, delivering an immersive atmosphere that only an official store can offer.

“#SonicExperiencesOsaka” Collaboration Campaign

Ahead of the store’s opening, a collaboration campaign called “#SonicExperiencesOsaka” kicks off on Friday, August 7. To welcome customers with genuine Osaka hospitality on opening day, Sonic will visit beloved local characters and organizations, experiencing the region’s culture one stop at a time. The tentative schedule runs as follows.

Friday, August 7, 19:30 kickoff — Sonic x MOFLEM (Gamba Osaka)

Sonic and Gamba Osaka’s mascot MOFLEM team up to fire up the crowd for Gamba Osaka’s season opener against Urawa Red Diamonds in the Meiji Yasuda J1 League, held at Panasonic Stadium Suita. Admission requires a match ticket purchase.

Saturday, August 8 — Sonic x Hachiemon (Kansai TV)

Sonic joins Kansai TV mascot Hachiemon at the network’s studios and editing rooms to see how Osaka’s entertainment programs are made. This stop is not open to the public.

Friday, September 18, from 17:00 — Sonic x Takoru-kun (TV Osaka)

Sonic explores the stalls of the “YATAI Fes” food festival at Osaka Castle Park’s Taiyo-no-Hiroba alongside TV Osaka mascot Takoru-kun, sampling Osaka’s food culture. Admission is free.

Friday, September 25, doors 18:40 / start 19:00 — Sonic x YOSHIMOTO COMEDY NIGHT ～Sitcom～

Sonic takes the stage at Yoshimoto Dotonbori Theater for “YOSHIMOTO COMEDY NIGHT ～Sitcom～,” a new style of Yoshimoto comedy performed entirely in English. There, Sonic experiences authentic Osaka comedy, including the art of the tsukkomi comic retort, live on stage. Admission requires a ticket purchase.

SEGA CORPORATION is headquartered in Tokyo, Japan, and develops, publishes, and distributes games for consoles, PCs, and wireless devices, along with character products and other merchandise. SEGA positions transmedia as a key strategy for extending its IP into games and beyond.