THUNDEROBOT showcased its comprehensive innovation capabilities in high-performance esports equipment under the theme “Powerful Esports Momentum” at the intriguing Consumer Electronics Show (CES) on January 7th, 2025. As a high-performance computing ecosystem brand incubated by Haier Group, THUNDEROBOT unveiled its new-generation flagship ZERO series and other star products like gaming laptops, monitors, desktops, peripherals, and smart glasses, attracting the keen attention of players, science and technology enthusiasts, and industry experts alike.
It is known that THUNDEROBOT upholds the principles of “fan-driven development” and “verified by interaction” all the time, fostering an innovative model where users can participate in the design and functional improvement processes. The demands of players can accurately be captured by THUNDEROBOT through interactions with the game community, ensuring that its products can fulfill the current market demand and adapt to future trends. As the demands of game players diversify, the standards for accuracy, comfort, and adaptability of esports products have escalated. By tuning into the insights of players and integrating latest technological innovations, THUNDEROBOT has created a series of next-gen esports products that align with user requirements. This approach not only allows fans to connect with the essence of brand, but also further strengthens THUNDEROBOT’s pivotal role in esports.
Guided by in-depth research of user feedback and experience enhancement, THUNDEROBOT unveiled the world’s first MACHENIKE G6 Pro gaming controller with the hot swappable structure of joysticks and the THUNDEROBOT G80 gaming controller, representing a significant leap forward in the realm of gaming peripherals. These two flagship products not only exemplify THUNDEROBOT’s commitment to innovation but also highlight its formidable strength in developing the esports ecosystem.
The MACHENIKE G6 Pro gaming controller, as an upgraded version, embraces the JH20 hot-swappable Hall joystick co-developed by MACHENIKE and K-silver. It not only facilitates the adjustment of damping settings (light, medium, standard, and heavy) for joystick modules but also enables the customization of the joystick’s dead zone size and shape via shortcut keys and Apps. With this versatile design, the controller can be applied in diverse game genres, from precision-demanding shooting games to action games that require flexible movement. Additionally, the built-in Star Flash technology of G6 Pro can significantly enhance wireless signal stability with a 2000Hz wireless refresh rate, outperforming its market contemporaries to deliver millisecond-level response times for players.
The design of the THUNDEROBOT G80 Flagship Edition controller is also a feast for the eyes. In addition to its compatibility with multiple platforms like PC, Switch, and Xbox, this controller features a force-switching joystick trigger function. Players can tailor the trigger force feature of controllers based on game genres for better manipulation precision. Additionally, its wireless charging dock with impressive RGB lighting not only enhances charging efficiency but also adds a distinctive technological flair to the gaming environment. The modular design imparts the G80 controller with remarkable versatility and ease of maintenance, allowing players to seamlessly adjust the joystick force or enjoy customization settings based on their preferences, thereby injecting more fun into the gaming experience.
At this event, THUNDEROBOT was not merely showcasing innovative esports products. Instead, it aims to enlarge its hardware-based ecosystem as it has progressively expanded from its laptop category to include desktops, monitors, and other peripherals, creating an all-encompassing esports ecosystem step by step. By taking demands of players into product design and ecosystem development, THUNDEROBOT has reached flawless integration between hardware devices and user experience across the esports business chain.
Looking to the future, boosted by the demands of its fans, THUNDEROBOT will nurture the esports ecosystem by developing a range of hardware products that closely align with user requirements and promote a holistic transformation of the esports industry.