The Rise of Mobile Gaming: 3 Statistics that will Surprise you
The rise of mobile gaming has been well-documented, although the extent of it may still come as a surprise to some. After all, this sector of the market has grown at an incredible rate during the last five years in particular, while it has also evolved and diversified to meet a wider playing demographic. There are a number of statistics that accurately reflect the nature of growth in mobile gaming, while also offering an insight into what the future might hold beyond the end of 2015.
With this in mind, here are three fascinating mobile gaming statistics that will probably surprise you and help you to understand how the market will evolve further in the next decade.
27% of American Mobile Gamers are aged between 35 and 50
This first statistic highlights just how much gaming demographics have changed during the last five years (and since the emergence of mobile platforms). Whereas gaming was once the preserve of young adults with minimal responsibility and higher amounts of disposable income, for example, it is now enjoyed by a more diverse demographic. 27% of all mobile gamers in North America are now aged between 35 and 50 years old, while a further are actually over 50 and this represents the diversity of mobile games available.
Female Gamers are now dominant
While this may be a surprise to some, it would be far less startling to those who have studied the development of the gaming market in depth over the course the last decade. An estimated 52% of all gamers are now female, for example, while the corresponding figure back in 2012 was a high as 49%. In terms of mobile gaming this trend is even more prevalent, with female players accounting for 56% of the total demographic in the U.S. alone. Women also play more regularly than men, meaning that they are far more valuable as consumers.
62% of all Gamers play with others
Gaming was once a solitary affair, especially for those who favoured the traditional video gaming platform. The immersive and interactive nature of mobile gaming has changed this state of affairs, however, with an estimated 62% if all gamers now known to play with others through various multiplayer features. The advent of cross-platform gaming has also enabled this trend, as titles can now be shared across multiple platforms through wireless devices such as Chromecast. This creates a fusion between online and in-person interaction, whether you are playing Sky Roulette or enjoying a classic video game.
2 Comments
so, I can meet more female gamers? 😀
^CHANSUU