Advancements in technology since the turn of the century have transformed how people engage with their favourite sports in Australia.
Mobile apps have become all the rage, providing fans with 24/7/365 access to sports news, live streaming services, sports betting sites and more.
With developers continuing to push the boundaries of app technology, plenty of exciting innovations will hit the market in the next few years. Here are some of the future trends worth watching.
Artificial Intelligence Technology
The best mobile sports app development companies already incorporate artificial intelligence (AI) technology in their creations to improve the overall user experience.
However, we anticipate its utilisation will become increasingly sophisticated, providing sports fans with a far more personalised experience than is currently the case.
By tracking user behaviour, AI can help to deliver content tailored to a sports fan’s individual preferences to enhance their enjoyment of using the app.
Voice search, customer support functions and virtual reality (VR) are among a plethora of other ways AI will enhance mobile sports apps over the next few years.
Immediate Sports Betting Payouts
Mobile sports betting is hugely popular in Australia, with punters there generating more annual average revenue per user than any other country worldwide.
One of the biggest frustrations for online sports bettors has traditionally been the length of time that it takes operators to process withdrawal requests and pay out winnings.
Improvements in digital payment technology are slowly changing this – a point evidenced by the speedy Picklebet withdrawal time of just a few hours for existing customers.
More operators will follow Picklebet’s lead over the next couple of years, which will lead to immediate payouts becoming the norm on sports betting apps.
Exergaming for Sports Fitness
The COVID-19 pandemic had a seismic impact on the way athletes in Australia trained, with many utilising technology to maintain their fitness levels.
App supported ‘exergaming’ helped to create a culture where people could train remotely for their chosen sport, thus negating the need to travel to land-based facilities.
With sports fitness apps becoming increasingly sophisticated, organisations at all levels will become switched on to the benefits of incorporating exergaming into their training schedule.
From National Rugby League teams to local level sports clubs and more, this new style of fitness regime will become commonplace over the next few years.
Multi-Genre Sports Platforms
When mobile apps first arrived on the scene they were extremely segmented, which created a clunky user experience for most sports fans.
Anyone who wanted to find the latest news, watch live streams, place bets, play fantasy games and buy tickets needed to download an individual app to support each function.
Fast forward to today and multi-genre apps are becoming more prevalent, allowing fans to engage fully with their favourite sport within the boundaries of a single platform.
Multi-genre platforms will likely become the norm in the future as the sports industry invests more resources into ensuring their mobile apps deliver everything a fan needs in one place.