Its just been a few days since Corsair has officially announced their new RGB line of gaming products along with their brand new Corsair Gaming branding but it seems like the massive hype that was built-up all this while over their exclusive Cherry RGB line-up blew-up on everyone’s face when they were met with this:
The new Corsair Gaming logo are two broadswords stylized in a tribal art style but whatever it symbolizes, many fans are not liking the new logo stating innumerable analogies with the unanimous description that the logo is what they call a “tramp stamp”. Don’t believe me? Check out these threads to see all the hate:
-Voonex @Corsair Forums
Corsair Gaming page on Facebook
This petition to change the Corsair Gaming logoÂ (5819 signed as of this writing)
If you’ve skimmed through some of those pages you’d realize that all people are hating on the Corsair Gaming logo for one simple fact: it degrades Corsair’s image as a mature company. While it is understandable that Corsair wants to attract the younger gaming demographic, the first step to that is of course with the logo and what it symbolizes. With the current backlash already having an instant and resounding effect as having a negative connotation, it should be clear to Corsair by now that there is some major decision making to be had after this turn of events.
What should Corsair do? Should they change the logo?
In Corsair’s defense, the logo itself does not change the fact that Corsair makes excellent and high-quality products. The fact though that people want to distance themselves from the stereotypical “gaming” crowd that brands like Razer adulates to is what is pushing these people away. Now as for Corsair, they have already invested heavily into production and marketing and backing out would only hamper sales from those that don’t care about the logo, which from my perspective, should still be the more significant market. So in our opinion, Corsair shouldn’t be bullied into submission to change the Corsair Gaming logo. A logo can change over time and this is something they can use to their advantage after initial sales have pushed through. Yes, it is currently a PR nightmare but if the Cherry MX RGB keys are the driving force of this brand, then they need to focus more on that than this fiasco.
As someone who has to critique products and that includes weighing in on the intangible characteristics of such, I find the dislike for Corsair Gaming logo a impasse on the company’s image and it is ultimately up to them to decide how to handle it. If the current 5800+ signatories on the petition would all halt purchase of Corsair products, will that be a sizable decrease in sales to warrant it? Or is Corsair’s respect for customer feedback that big to consider the change? All of these questions are for Corsair’s management to deal with.
Now the thing that really disturbs me is, has the “gaming” term now have such poor connotation for peripheral products that these petitioners would not want this kind of image in their peripherals? That’s a thought we’d tackle on another topic but for now, feel free to state your opinion on the Corsair Gaming logo. Change or no?
My ultimate opinion on the logo: Bad color choice, too much white space on the logo, should’ve just went with a aggressively-stylized Corsair Sail logo.
Update 9/29/14: Corsair has responded to the resounding feedback of the community and have made available RGB versions with the classic sails logo: you can view their response in this Corsair FB fanpage post:Â https://www.facebook.com/Corsair/photos/a.189916304381799.42079.179235105449919/853520881354668/?type=1