Its just been a few days since Corsair has officially announced their new RGB line of gaming products along with their brand new Corsair Gaming branding but it seems like the massive hype that was built-up all this while over their exclusive Cherry RGB line-up blew-up on everyone’s face when they were met with this:
The new Corsair Gaming logo are two broadswords stylized in a tribal art style but whatever it symbolizes, many fans are not liking the new logo stating innumerable analogies with the unanimous description that the logo is what they call a “tramp stamp”. Don’t believe me? Check out these threads to see all the hate:
I’ve | found | many | other | people | that | agree | with | me
-Voonex @Corsair Forums
-Or the-
Corsair Gaming page on Facebook
-or-
This petition to change the Corsair Gaming logo (5819 signed as of this writing)
If you’ve skimmed through some of those pages you’d realize that all people are hating on the Corsair Gaming logo for one simple fact: it degrades Corsair’s image as a mature company. While it is understandable that Corsair wants to attract the younger gaming demographic, the first step to that is of course with the logo and what it symbolizes. With the current backlash already having an instant and resounding effect as having a negative connotation, it should be clear to Corsair by now that there is some major decision making to be had after this turn of events.
What should Corsair do? Should they change the logo?
In Corsair’s defense, the logo itself does not change the fact that Corsair makes excellent and high-quality products. The fact though that people want to distance themselves from the stereotypical “gaming” crowd that brands like Razer adulates to is what is pushing these people away. Now as for Corsair, they have already invested heavily into production and marketing and backing out would only hamper sales from those that don’t care about the logo, which from my perspective, should still be the more significant market. So in our opinion, Corsair shouldn’t be bullied into submission to change the Corsair Gaming logo. A logo can change over time and this is something they can use to their advantage after initial sales have pushed through. Yes, it is currently a PR nightmare but if the Cherry MX RGB keys are the driving force of this brand, then they need to focus more on that than this fiasco.
As someone who has to critique products and that includes weighing in on the intangible characteristics of such, I find the dislike for Corsair Gaming logo a impasse on the company’s image and it is ultimately up to them to decide how to handle it. If the current 5800+ signatories on the petition would all halt purchase of Corsair products, will that be a sizable decrease in sales to warrant it? Or is Corsair’s respect for customer feedback that big to consider the change? All of these questions are for Corsair’s management to deal with.
Now the thing that really disturbs me is, has the “gaming” term now have such poor connotation for peripheral products that these petitioners would not want this kind of image in their peripherals? That’s a thought we’d tackle on another topic but for now, feel free to state your opinion on the Corsair Gaming logo. Change or no?
My ultimate opinion on the logo: Bad color choice, too much white space on the logo, should’ve just went with a aggressively-stylized Corsair Sail logo.
Update 9/29/14: Corsair has responded to the resounding feedback of the community and have made available RGB versions with the classic sails logo: you can view their response in this Corsair FB fanpage post:Â https://www.facebook.com/Corsair/photos/a.189916304381799.42079.179235105449919/853520881354668/?type=1
20 Comments
kind of looks like a “lower back tattoo”
nope. its a beard
hahahaha
Si bray wyatt ba yan?
patay ilaw gemeng
lower back near butt crack tattoo, I heard their RGB keyboards are priced at 8kyish to 10kyish pesos..
yup, premium pricing for the exclusivity of the cherry MX RGBs, lots of folks say they ain’t buying though because of the logo
the lighting profiles are pretty sweet though!
To go well with my rainbow colored rig :3
K95. Still waiting. Sana removable nlng yung logo. Yung parang magnetic. So pede mag switch sa original logo nila.
Tapalan ko na lang ng sticker ng A4tech haha K95 huh? anlaki nun brad, ayus!
Wag A4tech dapat CDR-King :v
Tramp stamp
Its like the blades of olympus
The old logo at least made sense. The three sails of a tall ship.
Dami ayaw sa new logo nila.. Eh kung combined kaya dun sa dati?.. Hehehehehe..
+1 Ayaw
its like horn of the devil 3:) 3:-)
some military logo