Twitch is one of the biggest live streaming websites on the internet. Millions of streamers broadcast their skills live to viewers every day. In 2021, there were over nine million active users logging in at least once per month to watch their favorite streamers!
While there are plenty of active users, it’s not always easy to get them to your Twitch stream. If you want to grow your audience, here are six tips to promote your Twitch stream in 2022.
Build out your Twitch channel
The first step to growing your Twitch stream is to build out your channel. There are plenty of customizable sections to fill out to help you create a unique brand. And when you have a unique brand, you seem more legit, encouraging viewers to follow your streams.
These are the most important Twitch channel sections you should complete:
- Profile picture – A small image that appears on all your videos and chats representing you and your channel. Make it a good one!
- Banner – A larger image that covers the top of your channel page when viewers click on it.
- About – A short description about you, your channel, and any background information you want to share with viewers.
- Schedule – A calendar of when you plan to stream in the future.
With all these sections complete, it’s easier for your viewers to engage with you and your channel. Plus, whenever new viewers visit your Twitch channel for the first time, they can get a feel for who you are and what your channel is about instantly.
If you’re better at streaming and gaming than you are designing professional graphics, there are plenty of Twitch banner templates available online to make promoting your Twitch stream easy. Just download the banner that fits your channel’s brand, add your information, and you’re ready for upload.
Make a YouTube channel
Twitch is great for streaming, but it’s not always easy to attract followers. YouTube’s algorithms make it much easier to gain new viewers, and its video platform is ideal for streams — making it an ideal place to promote your Twitch stream.
The best way to promote your Twitch channel with YouTube is to simply upload your streams. Of course, YouTube viewers don’t always want to watch hours-long videos, so be sure to edit your streams down to only the highlights. Then, when people search your channel’s game or topic, your stream will show up! If they like your content, they can subscribe to your YouTube channel and watch future Twitch streams.
Similarly to your Twitch channel, make sure you complete your YouTube channel with profile pictures, banners, and plenty of background information about your channel. Again, don’t forget to check out these YouTube channel art templates to create a professional feel!
Start a blog
Unfortunately, Twitch information doesn’t show up on Google. So, if you want to attract new viewers through search engines, you’ll have to use a different platform. That’s where a blog comes in.
Blogs are a great way to create content that can be found by search engines using search engine optimization (SEO). Basically, just create high-quality content about your channel or streams, embed your stream videos (usually from your YouTube channel), and watch the viewers roll in!
Search engine optimization does take some time, so don’t expect immediate results right away. But over time, your blog and website will help promote your Twitch stream all over the internet and help you gain organic traffic online.
Run a Twitch giveaway
Everyone likes to get free stuff, and that includes Twitch viewers. One of the best ways to promote your Twitch stream is to offer a giveaway.
With a giveaway, users can enter to win a prize by engaging with your stream in a number of ways:
- Following you on Twitch
- Submitting an image
- Commenting on your channel
- Watching a video
- Subscribing to your emails or YouTube channel
- Or whatever else you come up with
The prize can be whatever you want. For example, a Twitch streamer named TrainWrecks offers a whopping $1 million giveaway for his stream chat. Of course, you might not be able to give $1 million, but make sure that whatever you decide to give away is relevant to your channel and something that your viewers will actually want.
Once word of your giveaway gets out, more and more viewers will want to watch your streams for a chance to win. It’s a great way to promote your Twitch stream and engage with your viewers at the same time.
Interact with your audience
People go to Twitch because it’s more engaging than just about any other video platform on the internet. Not only can they watch the action live, but they can also interact directly with their favorite streamers. To make your channel more fun for your viewers (and encourage new ones), maximize the engagement and interact with your audience.
Whenever you stream a Twitch, there’s a running chat on the side where your viewers can send instant messages to one another. Instead of just focusing on your game, be sure to read the chat from time to time and interact. You can either set up a mic and talk directly to the chat (most common), or you can type your responses.
Whichever method you choose, talk to your audience and make the stream more engaging. When viewers feel like they know you personally, they’re more likely to become loyal fans and tell others about how great your channel is!
The key to any type of marketing or promotion is consistency. There’s so much content available for people to consume that it’s easy for them to forget about your Twitch stream if it’s not constantly in front of them.
If you really want your Twitch channel to grow, you have to stream regularly. Don’t let your audience forget about how great your content is. The more you stream, the more subscribers you’ll get. It’s that simple!
Grow your Twitch stream with proven strategies
Twitch is one of the most popular video platforms on the internet, but that doesn’t mean it’s easy to grow a following. If you want to promote your Twitch stream in 2022, start by completing your channel, uploading videos to YouTube, writing a blog, running a Twitch giveaway, interacting with your audience, and streaming regularly to stay at the top of mind for your audience.
With all your platforms and strategies working together, you’ll have a large audience of loyal fans in no time. Now get out there and start gaming!