ADATA Technology, a prominent memory module and flash memory brand, along with its subsidiaries, XPG, ADATA Industrial, and ATrack Technology, announced their participation in CES 2024. The event, scheduled from January 9th to 12th in Las Vegas, will feature ADATA’s theme “Innovate for the Future.” The company plans to exhibit a diverse range of products and solutions across three major themed areas.
Sustainability and Cooling Expert Exhibition Area This section will highlight ADATA’s advancements in Gen 5 SSD cooling and a variety of eco-friendly storage products. The showcase includes Project NeonStorm Gen5 SSD, known for its efficient cooling system combining aluminum air ducts and a liquid cooling system. Another highlight is the LEGEND 970 Gen5 SSD, which features enhanced heat dissipation through innovative design. Additionally, the SE920 USB4 external SSD, with its unique cooling technology, will be displayed.
ADATA’s commitment to sustainability is evident in its upcoming green storage products, Project ECO Flip and Project ECO Refresh flash drives, made from recycled materials and designed to reduce carbon dioxide emissions significantly.
Smart Living Exhibition Area This area focuses on innovative consumer and professional products for AI and edge computing. ADATA’s award-winning SD 7.0 Express memory card and the new SD 7.1 microSD Express and SD 8.0 Express memory cards will be featured, offering SSD-like performance. ADATA Industrial will showcase CXL memory modules and the first industrial-grade overclocked R-DIMM, along with a range of BiCS5 3D(e)TLC storage products and high DWPD enterprise-level SSDs. ATrack Technology will present solutions combining GPS positioning and AI vision.
XPG Xtreme Gaming Exhibition Area XPG will introduce the XPG DEFENDER WS XXL AI smart workstation and a new series of gaming chassis, thermal solutions, power supplies, laptops, and peripherals. The exhibition will also feature the Project Zeus II and a variety of high-performance gaming systems.
Online CES Exhibition and Consumer Engagement In addition to the physical exhibition, ADATA is hosting an online CES event, allowing global consumers to explore their innovative products virtually. The “Discover Your Superpower” online event, running until January 25, 2024, offers participants a chance to win Amazon gift cards.
ADATA’s message at CES 2024 highlights its commitment to innovation, sustainability, advancing technology in various sectors amongst others. For us, the major highlights are the gaming products and some of the new products showed are below:
- XPG DEFENDER WS XXL AI Smart Workstation: This workstation represents a leap in AI computing for gaming, capable of running large language models with 150 billion parameters. It features a compact design yet offers powerful performance.
- Gaming Chassis: The lineup includes the XPG INVADER X PRO, boasting a frameless all-glass design, and the XPG BATTLECRUISER II, now equipped with a USB 4.0 port. These chassis are designed for high-performance gaming builds.
- Power Supply Units: ADATA will showcase a range of ATX 3.0 compliant power supply units, including XPG’s first SFX PSU, highlighting the new standard for gaming power options.
- Cooling Solutions: The exhibit will feature the XPG HYBRID COOLER, which combines the efficiency of AIO liquid cooling in the size of an air cooler, and the XPG LEVANTE PRO with a 3.5” LCD screen for real-time system monitoring.
- DRAM Modules: Project NeonMax DDR5 memory module will be on display, notable for its industry-leading RGB luminous area, offering enhanced aesthetics for gaming setups.
- Gaming Laptops: XPG will launch gaming laptops equipped with 14th generation INTEL processors and NVIDIA Ada Lovelace graphics cards – the XENIA 16X and a refreshed XENIA 15G. The XENIA 15G stands out with its 24TB SSD and 96GB DRAM, setting a new standard in competitive gaming laptops.
- Audio Gear: The XPG PRECOG STUDIO headphones, designed with 4.4 mm and TYPE-C connectors, will offer high-quality sound experiences for gamers.
- Wireless Peripheral Ecosystem: The XPG MOJO wireless peripheral ecosystem, utilizing Ultra Wide Band technology, will feature wireless mice, headphones, and keyboards, customizable according to gamer preferences.
