Blue, a 20-year leading innovator in microphone technology and design, today announces the release of Mo-Fi (www.mofiheadphones.com), the first headphone that combines a built-in audiophile amplifier and ultra-premium drivers to deliver true high-fidelity performance on every device – from home A/V receivers to laptops, tablets, and phones. Mo-Fi’s unprecedented design and build introduces a new level of sound quality, comfort, and personalized fit never before available. Mo-Fi establishes the entirely new category of powered headphones, and completely redefines how listeners experience their music.
“Until now, the only way to get a high-fidelity experience was to use expensive audiophile headphones tethered to a bulky amplifier – not the way most of us want to listen,” said John Maier, CEO of Blue. “Mo-Fi changes all that, with a built-in audiophile amplifier that delivers the power and quality of a hi-fi system-inside your headphones. With Mo-Fi, we’ve brought a high-end listening experience to the mobile world we all live in. In fact, the concept is so simple and elegant, we couldn’t believe that it hadn’t been done before. So using that concept, we set out to design a headphone that would live up to the innovation Blue is known for.”
Mo-Fi’s unparalleled listening experience is made possible by its powered design – the first of its kind. Mo-Fi features a built-in audiophile amplifier that offers six times more power than typical mobile devices. This amplifier is perfectly matched to ultra-premium 50 mm hi-fi drivers – the kind that produce incredible detail and accuracy when provided with lots of power. This combination of high-end, high-fidelity drivers and a perfectly matched amplifier means Mo-Fi can handle rapid peaks, driving beats, and dramatic musical crescendos in a way that you’ve never heard before. Mo-Fi’s amplifier takes the burden of power off of mobile devices, improving their performance in the process and contributing to the high fidelity experience.
Unlike bass-in-your-face headphones, Mo-Fi lets users choose their own acoustic adventure with three amp settings-On, On+, and Off. When switched to On, Mo-Fi activates the amp to deliver powerful, detailed sound. On+ engages the amp’s analog low-frequency enhancement circuit to deliver incredibly deep and smooth bass. Off puts Mo-Fi in passive mode, for connecting to a home A/V receiver that may already have high-output amplification for headphones. No DSP tricks with Mo-Fi – these settings are 100% analog to ensure a listening experience that’s true to the music.
Blue developed Mo-Fi’s multi-jointed headband and earcups from the ground up, marking a complete departure from traditional headphone design. Instead of using a fixed “spring loaded” headband structure, Blue invented a multi-jointed headband that provides total comfort and adjustability for a variety of head shapes and sizes. The earcups – shaped like ears – stay parallel at all times, creating the best seal for solid bass response, improved isolation, and reduction in sound bleed.
“For Mo-Fi, we began by thinking about how and where people listen to music,” said Mitch Witten, VP of Product at Blue Microphones. “We set out to completely reimagine the construction, comfort, and fit, without any preconceived notions about what headphones are ‘supposed’ to look like. The result feels less like a headphone, and more like a high-quality instrument you can wear. Some might call it radical – we just call it Mo-Fi.”
For height adjustment, Mo-Fi’s pivoting-arm design allows for unprecedented range of motion and a personalized fit. The earcups simply float into place or fully extend out of the way when worn around the neck. Ditching the one-tension-fits-all approach, Blue incorporated a headband adjustment knob that allows listeners to dial-in the perfect pressure and tightness. This design also improves sound isolation and reduces ambient noise – perfect for noisy public areas or loud recording sessions.
Mo-Fi’s intelligent power handling ensures that the headphones are always ready for action. The rechargeable battery, charged via micro USB, lets listeners rock out with 12-14 hours of actual play time. Mo-Fi knows when the headphones have been removed and automatically turns off to save power. And even if the battery runs out, Mo-Fi will continue to play in the Off setting, eliminating music blackouts once and for all.
Mo-Fi (MSRP $349.99) is available now at Best Buy Magnolia, Amazon, Guitar Center, Musician’s Friend, Sweetwater, and is coming soon to retailers worldwide. For more information, visit www.mofiheadphones.com.
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