Pro-gamer “Athene” has recently set-out on a new quest, and this is no game, but a real-life effort to aid those affected by worst hunger crisis in Africa in the past 60 years. Athene has raised over $1 million in contributions for Sharecraft 2012 Save the Children Challenge, a crowdfunding campaign to help the people in the Horn of Africa. Athene is utilizing the internet and the universal power of gaming to make an impact for this worthy cause.  With a few days still remaining in the planned fund drive, the gamer and his sponsor, Razer—the world leader in high-performance gaming hardware—are optimistic for significantly higher results for the ShareCraft-enabled philanthropy.
Through his passion and commitment, Athene has inspired his fans, followers and the gaming community at-large to surpass his goal of raising $1 million, with 90% of those donations going directly to those fighting to survive the worst hunger crisis in the past 60 years. DC Entertainment pledged to match 100% of the donations up to $1 million, which accounts for approximately half of the running total.
The considerable dollar amount garnered through Athene and Razer’s collaborative effort underscores the relevance of online gaming as a global phenomenon and demonstrates the collective power of gamers as catalysts of positive social change.
The campaign is still open so for those willing to join in this effort please visit the ShareCraft website http://opsharecraft.com/.
Here’s a couple of videos that highlight this monumental event:
Hitting the $1 Million mark:
[youtube id=”N1W7oJZerJU” width=”600″ height=”350″]Talking about the Charity:
[youtube id=”z_RPV1Btuoo” width=”600″ height=”350″]Athene’s hunger strike to gain attention for the charity:
[youtube id=”sXBDvYrrYAM” width=”600″ height=”350″]Razer Swag for a fan:
[youtube id=”u1mJoQ-b8Tg” width=”600″ height=”350″]CEO of Save the Children, Carolyn Miles, says thank you:
[youtube id=”nnIovseimdI” width=”600″ height=”350″]