SCUF Gaming, creator of the high-performance gaming controller category (NASDAQ:CRSR), today announced a collaboration with Coca-Cola that features a run of limited-edition SCUF Reflex Pros, SCUF H1 headsets, CORSAIR K65 keyboards, and CORSAIR mouse pads. These specially designed products, including the custom designed SCUF Reflex Pro Byte, are inspired by Coca-Cola Byte, the latest product from Coca-Cola’s new global innovation platform, Coca-Cola Creations.
“We’re known for innovation and the power of connection that we bring to our products. This opportunity with Coca-Cola and the Byte collection offers our community uniquely designed products at the intersection of creativity, gaming and culture.” said Diego Nunez, Vice President of Gaming Marketing at CORSAIR. “We’re thrilled to partner with Coke on such an exciting launch and hope they enjoy these limited-edition items.”
Designed in conjunction with the Coca-Cola Byte aesthetic, these limited-edition SCUF and CORSAIR products capture the metallic ethos of the original aluminium can while encapsulating the retro spirit and vintage feel associated with old-school gaming. Think 1980s Pac-Man with a modern pop.
The base colors are lilac and black, and there are unique design elements throughout the entire collection. For example, the pixelated pattern on the mouse pad is layered with light gray to add depth and dimension – a nod to 3D wireframes. The Coca-Cola logo is pixelated, deliberately oversized and is placed directly on the space bar of the K65 keyboard. There’s also an Easter egg hidden on the keyboard. (Hint: Look for the hot pink keys!)
“Coca-Cola Byte isn’t just the drink for gamers; it’s the drink for dreamers,” said Karen Schohan, Senior Licensing Manager at The Coca-Cola Company. “It’s meant to teleport you to a place filled with wonder – one with adventure, excitement, and possibilities. And, like gaming, the only thing that makes it taste sweeter is when it’s shared together. We hope you love these new Byte products as much as we do.”
Beginning May 1, the limited-edition run of 500 Reflex Pros, 500 H1s, 500 CORSAIR K65s, and 500 CORSAIR mouse pads will be sold exclusively at www.ScufGaming.com/Byte.
The SCUF Reflex Pro Byte starts at $249.99. The custom H1 headset starts at $149.99, the CORSAIR K65 keyboard starts at $129.99, and the CORSAIR mouse pad starts at $59.99. All are available for purchase exclusively at www.ScufGaming.com/Byte.