Beloved Japanese game company SEGA has agreed to buy Rovio, the developer and owner of the Angry Bird brand for a whopping $775 million.
Rovio was hinted to be for sale earlier in the year as it was taking bids from other buyers but ultimately decided to deal with SEGA. Its expected that this deal would push thru by the FY 2022 Q2 subject to customary conditions.
Rovio is most known for Angry Birds, the mobile game that spawned numerous spin-offs and has become a branding tyrant until recently where the company has failed to create any new form of success from either new games or new branding deals.
Its expected that SEGA is seeking to bolsters games development arm with the acquisition most notably Rovio’s games-as-a-service model as well as expanding SEGA’s reach westward to Europe and North America. Rovio meanwhile may now be able to leverage SEGA’s vast toolset to expand into development into consoles.
