According to reliable industry sources, a large video game firm may generate around 50 terabytes of data every day. This value is based on the quantity of data that may be generated in a single day. There is no doubt that the gaming industry in the United States makes more money than the film industry.
As per JFrog, big data is a term used to describe the large quantity of data acquired by businesses and other sorts of organizations. This data may come from a multitude of sources like social media, website interactions, and transaction data.
Since this lucrative sector is rapidly embracing big data technology, it is expected that big data will be able to support the gaming business in a variety of ways as follows:
Monitor Players
Trustworthy online gaming companies will collect customer data in the same way that other sorts of businesses do, namely by monitoring their consumers’ online activities. When a potential customer visits an online gaming platform for the first time, the platform begins tracking them.
A specific online gaming platform will review in great detail how the gamers arrived at the site, seeking signs as to whether they randomly browsed the site or followed a link. The professionals will track the user’s activity starting with their initial visit to the site and continuing after that. They will also observe the gamers’ interactions with one another, the amount of money they spend on games, and the game they choose to play the most.
With the help of websites specializing in professional data analysis, online gaming organizations will acquire as much information as possible about their users.
Improve Gaming Experience
There is an enormous amount of data in the gaming sector to deal with, and it begins with social media and extends through customer information received at the point of sale. Access to such a large information storage facility will be very beneficial to both gaming network operators and individual developers. Big data may help you manage this data by enabling you to find information about the user, such as who they prefer to compete against or how long they spend online regularly, and then personalize their experience to meet the criteria they have set for themselves.
Ensure Smarter Audience Targeting
We’re sure you’ve seen advertising for popular video games while surfing different social media platforms or watching a video at some point, haven’t you? All of this is due to the advancement of big data analytics, which has made all of this possible. The algorithms that generate suggestions have become significantly more complicated and sensitive to consumer and audience activity. This has benefited gaming companies since it has helped them acquire clients who are interested in their games.
Enhance Business Operations
You’ve seen how big data has affected the gaming business from the viewpoint of gamers up to this point. Even if you just look at the company, big data has fundamentally transformed the industry by reducing the number of operations required to operate a corporation. When everything goes as planned, not only are consumers happier, but the firm is also in a better position to avoid any potential losses.
Boost Engagement
Big data analytics technologies may uncover major patterns and behaviors, enabling one to evaluate which components of the game are popular and which are not. The design team has the option to make modifications, such as correctly increasing or decreasing the difficulty of the game levels, to help keep players interested for a longer amount of time.
Enhance Fair Play
Companies like Valve Software and Ubisoft use big data analytics tools to determine whether or not a team or individual player is “cheating.” They compile all of the data from all of the previous games and use it to combat unfair practices and make the experience of playing online games more equal for everyone involved.
Final Words
Businesses are increasingly using big data analytics to generate more successful business strategies. It has been used by online gaming companies as a tool for measuring the performance of their players and making better-informed marketing decisions. These data sets may also be utilized by gamers to get a better grasp on the data sets’ value and how they might improve their gaming performance. In this way, analytics contributes to both the enhancement of the user experience and the making of more informed financial decisions.
Finally, for gaming companies to get the maximum benefits from data analytics, they must also build a data-driven culture. Building a robust game analytics strategy and effectively implementing it demands a solid data architecture as a foundation.